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TikTok Marketing, Is It Worth It?

Updated: Jul 8, 2021

In one way or another, in good or bad, we’ve all heard of the uprising new social media platform that is taking Gen Z by storm – TikTok. Many never bothered downloading and giving TikTok a chance because they think it’s only for youths, but it’s certainly not the case as everyone can benefit from TikTok, especially your business!

Today we’re going to discuss what TikTok is, the effectiveness of the application on your brand, the future of TikTok, and whether your business should create an account!

What’s TikTok and the use of it?

TikTok, formerly known as, is a platform dedicated to creating, sharing, and discovering short videos. TikTok’s library is filled with dancing, DIYs, professional tips, comedy, and anything else you can imagine.

The power of TikTok isn’t the huge library and content it holds but their sophisticated algorithm, which shows you videos you’ll like based on what you’ve watched in the last 14 days.

The effectiveness of TikTok on your brand

Just like Facebook, YouTube, Twitter, and other social media channels, TikTok connects you with users that are interested in your brand’s offerings, but the way it’s done is completely different from other platforms.

TikTok’s algorithm is mainly built for users to see videos they’ll like rather than follow. If you post a video, the video will automatically be seen by people that are interested in your brand without having to choose the target audience or paying! It’s basically free quality exposure for your business.

Where is TikTok heading?

Just like we’ve said, TikTok gives you the ability to post videos, reach people that are interested in your business that don’t follow you, all without paying a cent. That is the current situation but this will soon change!

Just like other social media applications, at first, they were completely free, even for businesses but as popularity grew they had to monetise their business and start earning money from it. This means that business accounts will have to pay for certain features, how much, which features, and the effectiveness can only be speculated but something will certainly be introduced.

Should you create a TikTok account for your business?

The short answer is, most definitely! You can reach and build your brand for free until they monetise it which can save you a lot of money. The long answer would be, it depends. TikTok is a very specific social media and your target audience might not be currently present and, therefore, any postings will have limited reach, and not worth the effort. If you’re a B2B business, TikTok is certainly not your place but if you’re a B2C business with a target audience of ages 16 to 30, it most certainly is!

Creating content for a new social media platform isn’t easy, luckily we’ve been experimenting and using TikTok since the beginning and we know what people like and don’t! Contact us today and let’s discuss how we can help you join the TikTok community.


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+356 79395325

JUNi Marketing, Triq Il-Hortan, Marsascala

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