Digital marketing is constantly evolving rapidly, with new generations, new social trends and new digital marketing channels, keeping your customers engaged has never taken so much effort and resources. We're here to give you some tips of how to keep your customers engaged with minimal resources.
Create more engaging video content
The new and most popular video sharing app at the moment is TikTok. The growth of video-sharing apps gives us new information on how consumers engage with content and which type of content is the most interesting to them. The more clever, creative and raw the content is, the more it will stick with the consumers.
Voice assistants will play a bigger role
This year, predictions show that more than 1.6 billion consumers will be using voice assistant more frequently and this will not only be focused on asking to send a message or to set a reminder. Voice assistants will play a bigger role as consumers are moving towards a more conversational economy. Since voice assistants will be tracking the needs and emotions of the consumers at the time of communication, a lot of businesses will be able to create more direct and instant experiences.
Talking about what matters the most
Consumers are looking for more than just a product or service nowadays, they are also looking out for a perspective or an opinion from the business on issues that matter such as climate change, diversity, sustainability etc. This will be very important for a business to address and do something about it, as this shows the consumers that the business cares about what is going on and not act like the issues are not there. In 2019, we have already seen a lot of brands taking more into consideration how much plastic is bad for the environment and have completely banned the plastic straws and instead using paper straws or nothing at all where it is not needed. Business taking this initiative on show the customers that the business is caring about the environment and making it a better place to live in.
More than half of Generation Z (those born between 1995-2005) say that they want to make the world a better place. With today’s technology there are a lot of new tools to research information about the brands they are engaging with. Yuka is a very popular barcode scanning application in France, where the app assesses and lists down the health benefits of each product. Therefore, it is very important for each business to be transparent to the consumers and highlight in what they are planning to invest and contribute to become even better for today’s society.
Marketing driven by consumer data
During the past years, technology has been growing bigger and better every day and today we have a lot of tools and applications to gather knowledge and data about our consumers. Our society is moving more towards digital marketing and machine learning, therefore it is easier to track business results. Although traditional marketing is still used and can achieve good results, it is getting less and less effective during today’s times. With the new tools and applications of machine learning, advertisers are getting more information and data on each and every customers. This enables advertisers to cater content such as messages and adverts to the consumer’s personal needs and achieve a better return on investment.
Creating more visualised content
Nowadays, consumers are relying more on images and information given when searching for products and services to procure. Research shows that from 2016 to 2018 consumer image searching has grown on mobile devices by over 60%, therefore, creating the right combination of informative text and images can achieve amazing results.
Searching on Google
If you have built a new website, blog or you would like to showcase your products, then consider using SEO which helps you rank higher in search results. Strategic placement of keywords on your website, regularly publishing content and a user friendly experience are some of the factors that will help your site ranks on search engine result pages. If you have a lot of competitors in your business’ sector, using SEM will give you better results. Search Engine Marketing (SEM) gives you the ability to pay for your website to appear at the very top of the search engine results when your keywords match with a consumer’s query, this will generate more traffic to your website.
Sending Email Newsletters
An important digital marketing strategy is email newsletters. The subscribers would have given you permission to receive information through email about your products or services therefore this is a good way to market any new offers or products. Email marketing helps you to directly reach out to these consumers and include a call to action button. A call to action button in an email newsletter is very important, this button can take the subscriber to your website where they can learn more about the product/service you are offering and would generate more traffic to your website. Knowing when and what time to email your subscribers is very important as you would be wasting your marketing efforts if the customer would not be reading your newsletters. You can determine the right timing by varying when you send emails and them check and compare the click-through rates (CTR) on your website.
If you are considering which social media channels you want to use for your campaign since there are many to choose from, use Facebook. Facebook is recognised to be number 1 to most consumers and the reason behind it is because it has over 2.45 billion active monthly users therefore, it has a lot of personal information on each consumer which you can use to your advantage. On Facebook targeting your consumers’ is quite easy as you can base your adverts on gender, location, age, interests, demographics and consumer behaviour that all consumers have given permission for Facebook to use. For businesses, Facebook has created ‘Facebook Ads Manager’ which is very user-friendly to use when it comes to implementing ads.
Final tips to take into consideration
Building a strong digital marketing presence will get you noticed and in order to do this you need to test your audience and monitor each marketing channel you have chosen to use. Try different adverts and messages monitor and see which attracts and engages your target audience the most, when you have figured which content is best, then you can start creating similar content for your audience and you will start building your digital presence.